Which Toaster Brand Wins?

designed in Italy, made in China

China

China

China

China

China

China

China

China

China

China

China

China

not stated in the transcript for this brand, unlike most other brands tested

China

heaviest of the 15 toasters tested

transcript states '244 G', which is inconsistent with the toaster being described as the heaviest yet at that point in the video (before the heavier SMEG and Revolution were introduced); likely a garbled rendering of a larger figure such as 2,244 g, preserved as reported rather than corrected

heaviest of all 15 toasters

transcript states '1,46 G', likely missing a digit; preserved as reported rather than corrected

transcript states '138 G', inconsistent with a toaster this size and likely missing a leading digit (plausibly around 1,380 g); preserved as reported rather than corrected

(exact time not stated), the third fastest toaster after SEDEEM and KitchenAid

tied with the Cuisinart

almost as fast as the SEDEEM

just over a minute and a half

by far the fastest of all 15 brands; a repeat test showed 1:15 on the left slot and 1:25 on the right slot, demonstrating inconsistency

the slowest of all 15 brands

the slowest toast time up to that point in the video

the slowest toast time up to that point in the video

the fastest toaster tested up to that point in the video (tied with the GE, confirmed later in the transcript)

very close to the Bella

2 seconds faster than the Proctor Silex

best of all 15 brands, rated 1 (the best possible score) for toasting both sides evenly and for the most even golden color top to bottom and side to side

tied for second-best rating (1.5) alongside Hommater, KitchenAid, and Revolution

tied for second-best rating (1.5) alongside Hommater, GE, and Revolution; both sides darkened about the same, though the bottom area was a little underdone

tied for second-best rating (1.5) alongside Hommater, GE, and KitchenAid, though the transcript separately notes it 'didn't toast the bread as evenly as the SMEG'

over toasted badly in some areas while under toasted in others, described as very inconsistent side to side despite its speed

both sides received about the same heat exposure overall, but some areas were over toasted and others under toasted

both sides looked pretty much the same, but the top was over toasted and the bottom under toasted

both sides toasted to the same overall level, but the left and right sides were over toasted while the center was under toasted, a pattern that persisted across several repositioning attempts

best of the lineup up to that point in the video: both sides toasted to the same level of darkness, described as the best job yet at darkening each side evenly; finished in the second-best overall tier (1.5) once GE, KitchenAid, and Revolution were also tested

over toasted one side quite a bit more than the other, described as not a very consistent job

a little darker on top, light in the middle and at the very bottom, one side clearly more toasted than the other

one side darker than the other, parts of the bread under toasted on the sides and bottom

near perfect on one side, but the other side was over toasted in some areas

really struggled: one side really dark, the other not dark enough, very inconsistent, with the top quite a bit darker than the sides and bottom

darkened the top area more than the bottom, and one side of the toast was darker than the other; results were consistent for both pieces of toast

second lowest of all 15 brands

the lowest (least moisture loss) of all 15 brands

the most (driest) up to that point in the video

the most (driest) up to that point in the video

described as a good target time, toast came out looking very good; tied with the KitchenAid for the best defrost rating of 1

described as way too ambitious for a defrost cycle; the toast was burned pretty badly

described as just about the perfect amount of time; tied with the SMEG for the best defrost rating of 1

but the toast came out underfinished compared to the golden target; a retest at a darker setting improved it slightly but still not to golden

described as having 'just about lit the bread on fire'

described as a little too long but better than the GE; toast came out way too dark in most areas

described as overkill; continued to struggle with a consistent finish, way over toasted on top

described as about the right amount, but the bread was still over toasted on the left and right sides

described as way too much time; toast came out quite a bit darker than the unfrozen version

toast came out a little darker this time but the center stayed warm

toast came out a little more inconsistent, over toasted in some areas and under toasted in others

described as the right amount, though the finish was a little less consistent this time

described as way too much time; still inconsistent, this time over toasted

(defrost button present but does not illuminate); frozen toast looked about the same as unfrozen, finish pretty inconsistent both times

no defrost function; timer manually adjusted from 3 to 3.5, adding about 8 seconds; came out a little under toasted on the bottom and a little over toasted in some areas on the other side

plenty of spring strength but could use more range, only 1/4 in above the slot unassisted, 7/16 in above with assistance

struggled as badly as the Hamilton Beach, 3/4 in below the slot unassisted, 3/4 in above with assistance

poptart remained buried about 7/16 in below the slot unassisted, 7/16 in above with assistance

well designed for smaller items: started at 7/8 in above the slot and finished at 7/8 in above without any assistance

worst of all 15 brands: 1 and 1/4 in below the slot unassisted, and only just about even with the slot with the lever raised

below the slot unassisted, 5/8 in above with assistance

below the slot unassisted, only 1/4 in above with assistance

plenty of strength, Pop-Tart about 1 in above the slot

really struggled, about 1 in below the slot unassisted, only 1/2 in above with assistance

the best lift up to that point in the video, breaking even with the top of the slot unassisted, about 1 in above with the lever raised

a little better than the Bella, 3/8 in below the slot unassisted, 3/8 in above with assistance

the best of the lineup up to that point in the video: 1/4 in below the slot unassisted, 1/4 in above with the lever raised

did not have quite the strength to lift the Pop-Tart above the slot unassisted (about 7/16 in too low), but offered the most lift yet with assistance at about 1 full in above

the best of the lineup up to that point in the video, lifting the toast about 1 in above the slot without any assistance

weak spring for lifting bread; toast sits about 7/16 in below the top unassisted, about 1/4 in above with the lever raised

both sides over toasted, one side noticeably more than the other

mostly golden on one side and burned on the other

done the best so far at that point in the video: one side just a little over toasted, the other unevenly toasted but much better than prior brands

by far the best job of all 15 brands at toasting both sides evenly

mostly over toasted on one side, mostly under toasted in areas on the other

over toasted on one side, the other side received far less heat

burned one side, the other side received far less heat

continued to burn the left and right sides while under toasting the center

mostly over toasted on one side and slightly over toasted on the other

one side quite a bit darker than the other

burned the bread badly on one side, other side mostly golden

by far the best up to that point in the video: both sides a little over toasted, one side a little less dark than the other

struggled just as badly as the Bella and Proctor Silex

mostly golden on one side and burned on the other

way over toasted on one side and inconsistent on the other