Which Laundry Detergent Brand Wins?
2024 test12 productsHome & Cleaning

Which Laundry Detergent Brand Wins?

In our test we compared 12 laundry detergent options head to head. Tide came out on top. See the measured results, the runner-up, the budget pick, and a link to the full test video.

The verdict
Tide
Winner

Tide

Price shown in test: $15 for 84 oz (64 loads, 23 cents per load)

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Arm & Hammer
Runner-up

Arm & Hammer

Price shown in test: $14 for 1.3 gallons (128 loads, 8 cents per load)

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Arm & Hammer
Budget pick

Arm & Hammer

Price shown in test: $14 for 1.3 gallons (128 loads, 8 cents per load)

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The quick take

The short version of why each pick lands where it does, built straight from the measured results.

WinnerTide$15 for 84 oz (64 loads, 23 cents per load)

And the Tide liquid laundry detergent came out on top with an average finish or rating of three.

Best in 3 of 7 measurements, including Graphite/oil stain rank, Mustard stain rank and Gear oil stain rank.

Runner-upArm & Hammer$14 for 1.3 gallons (128 loads, 8 cents per load)

Best in 1 of 7 measurements, including Tomato juice rating.

Budget pickArm & Hammer$14 for 1.3 gallons (128 loads, 8 cents per load)

Best in 1 of 7 measurements, including Tomato juice rating.

The measured results

Every number below is read straight from the test. Products are listed in the order they finished.

Soy sauce stain rank

  • 1Tide

    tied 5th place (with Molly's Suds and Seventh Generation)

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    3rd place

    beat nine more expensive brands

  • 3Gain Oxy Boost

    tied 9th place (with Persil)

  • 4Persil ProClean

    tied 9th place (with Gain)

  • 5Amazon Basics
    2nd place
  • 6All Free & Clear
    1st place

    best in lineup

  • 7Molly's Suds

    tied 5th place

  • 8Seventh Generation

    tied 5th place

  • 9ECOS
    12th place
  • 10Biokleen
    8th place
  • 11Tide Pods
    4th place
  • 12Tyler Glamorous Wash
    11th place

White brightness/color protection rank

  • 1Tide
    6th place

    some stain transfer to unstained areas

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    5th place
  • 3Gain Oxy Boost
    3rd place
  • 4Persil ProClean
    1st place

    best at keeping shirt bright white

  • 5Amazon Basics
    4th place
  • 6All Free & Clear
    8th place
  • 7Molly's Suds
    7th place
  • 8Seventh Generation

    tied 10th place (with ECOS)

  • 9ECOS

    tied 10th place (with Seventh Generation)

  • 10Biokleen
    13th place

    worst

  • 11Tide Pods
    2nd place
  • 12Tyler Glamorous Wash

    not individually ranked; narrator says it leaves a strong perfume smell rather than a bright white finish

Red shirt dye transfer rank

  • 1Tide
    8th place
  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    3rd place
  • 3Gain Oxy Boost
    4th place
  • 4Persil ProClean
    1st place

    best color preservation

  • 5Amazon Basics
    5th place
  • 6All Free & Clear
    7th place
  • 7Molly's Suds
    12th place
  • 8Seventh Generation
    9th place
  • 9ECOS
    6th place
  • 10Biokleen
    11th place
  • 11Tide Pods
    2nd place
  • 12Tyler Glamorous Wash
    13th place

    worst

Cow manure hot wash (qualitative)

  • 1Tide

    probably the best so far

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)

    made a lot of progress but still work needed

  • 3Gain Oxy Boost

    did not perform quite as well as Arm & Hammer

  • 4Persil ProClean

    did not perform quite as well as Tide

  • 5Amazon Basics

    still in pretty bad shape

  • 6All Free & Clear

    a lot of manure stains left

  • 7Molly's Suds

    a lot of manure stains left

  • 8Seventh Generation

    still looking pretty dirty

  • 9ECOS

    even dirtier than Biokleen

  • 10Biokleen

    still pretty dirty

  • 11Tide Pods

    did better than average

  • 12Tyler Glamorous Wash

    dirtier than most of the other brands

Gear oil stain rank (post-manure retest)

  • 1Tide
    1st place

    stain almost totally removed

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    6th place
  • 3Gain Oxy Boost
    3rd place
  • 4Persil ProClean
    2nd place
  • 5Amazon Basics
    7th place
  • 6All Free & Clear
    4th place
  • 7Molly's Suds
    8th place
  • 8Seventh Generation
    10th place
  • 9ECOS
    12th place

    worst

  • 10Biokleen
    11th place
  • 11Tide Pods

    implied 5th place (narrator says it barely outperformed Arm & Hammer's 6th place finish, but does not state an explicit ordinal for Tide Pods)

  • 12Tyler Glamorous Wash
    9th place

Mustard stain rank

  • 1Tide
    1st place
  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    7th place
  • 3Gain Oxy Boost
    2nd place
  • 5Amazon Basics
    13th place

    worst

  • 6All Free & Clear
    10th place
  • 7Molly's Suds
    4th place
  • 8Seventh Generation
    8th place
  • 9ECOS
    11th place
  • 10Biokleen
    9th place
  • 11Tide Pods
    12th place
  • 12Tyler Glamorous Wash
    3rd place
  • 4Persil ProClean
    not tested

Graphite/oil stain rank (original 6-stain test)

  • 1Tide
    1st place

    best in the lineup

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    2nd place

    just ahead of Tide Pods

  • 6All Free & Clear
    6th place

    barely ahead of Biokleen

  • 7Molly's Suds
    13th place

    worst; struggled to lighten stain

  • 8Seventh Generation
    11th place
  • 9ECOS
    10th place
  • 10Biokleen
    9th place

    barely edged out the plain-water control

  • 11Tide Pods
    3rd place
  • 12Tyler Glamorous Wash
    12th place
  • 3Gain Oxy Boost
    not tested
  • 4Persil ProClean
    not tested
  • 5Amazon Basics
    not tested

Tomato juice rating

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    1

    (best possible rating)

  • 3Gain Oxy Boost
    2
  • 4Persil ProClean
    2
  • 5Amazon Basics
    2
  • 1Tide
    not tested
  • 6All Free & Clear
    not tested
  • 7Molly's Suds
    not tested
  • 8Seventh Generation
    not tested
  • 9ECOS
    not tested
  • 10Biokleen
    not tested
  • 11Tide Pods
    not tested
  • 12Tyler Glamorous Wash
    not tested
All measurements (1 more)+

Overall average finish

  • 1Tide
    3

    declared overall winner

  • 3Gain Oxy Boost
    3.7

    explicitly stated third-place overall finish

  • 2Arm & Hammer Plus OxiClean (stain fighters formula)
    not tested
  • 4Persil ProClean
    not tested
  • 5Amazon Basics
    not tested
  • 6All Free & Clear
    not tested
  • 7Molly's Suds
    not tested
  • 8Seventh Generation
    not tested
  • 9ECOS
    not tested
  • 10Biokleen
    not tested
  • 11Tide Pods
    not tested
  • 12Tyler Glamorous Wash
    not tested

How it was tested

  • six common household stains on white cotton shirts (egg/protein, motor oil with graphite, coffee, mustard, tomato sauce, soy sauce), extra small cold-water top-loader wash
  • graphite/motor oil stain removal rank (from the six-stain test)
  • mustard stain removal rank
  • soy sauce combo stain removal rank
  • white brightness/color protection rank on unstained fabric
  • egg stain removal (described qualitatively, not individually ranked)
  • tomato juice stain removal (rated on a numeric scale, not ranked 1st to last)
  • coffee stain removal (rated on a numeric scale, not ranked 1st to last)
  • red cotton t-shirt dye transfer/color protection rank
  • cow manure stain and odor removal, hot water wash (qualitative only)
  • gear oil stain removal rank on manure-soaked shirts (separate retest after the manure wash)
  • overall average finish/ranking across all tests

And the Tide liquid laundry detergent came out on top with an average finish or rating of three.

From the test video verdict.
Data notes and caveats

12 detergent brands plus a plain-water control across roughly a dozen distinct stain/odor sub-tests; only the top 3 overall finishers (Tide, Arm & Hammer, Gain) were given an explicit average-finish ranking by the narrator, so products 4 through 12 in this file are listed in transcript introduction order, not a stated overall rank, and each product's individual sub-test placements are preserved in its results/notes instead. The plain-water control (no detergent) is excluded from products[] since it is not a purchasable brand, but it notably beat several real detergents in multiple sub-tests (8th on the original oil stain, 6th on mustard, 12th on soy sauce, 10th on dye transfer), which is worth surfacing as a caveat. Two price strings have caption ambiguity and are flagged rather than corrected: All Free & Clear's per-unit cost is stated as "20 cents per ounce" (breaks the per-load pattern used elsewhere) and Tide Pods' price sentence drops a unit ("$28 for 93"). Meta chapters have their own typos versus the description (BioClean for Biokleen, EOS for ECOS, Puril ProClean for Persil ProClean) but still map one chapter per product.

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